5 Marketing Insights
Powerful Insights for Marketing and Branding.


5 Powerful Insights for Video Marketing and Branding in 2023
Video marketing is evolving rapidly, and staying ahead of the game is crucial for success in 2023. In this blog post, we'll explore five powerful insights from a recent presentation that shed light on the significance of video marketing and branding in the coming year. These insights will help you harness the full potential of video to elevate your marketing efforts.
1. YouTube's Immense Reach
YouTube is the second most popular social media site
More than 35.6 million adults in the UK use the platform
35% of the UK population are an active user of YouTube
46% of women use YouTube in the UK vs 54% of men
YouTube use is growing the fastest amongst Baby Boomers and Gen-X-ers
The most active demographic are aged 25-44, accounting for 44% of all users
The most popular YouTube channel in the UK was Ed Sheeran with 43 million subscribers. The channel also boasted around 18.78 billion views.
2. YouTube Influences Purchasing Decisions
Did you know that 68% of YouTube viewers use the platform to make purchasing decisions? This means that the majority of the 35.6 million YouTube users in the United Kingdom turn to the platform when considering a purchase. Have you ever watched a YouTube video before buying a product or service? Chances are, you have. This statistic highlights the immense influence YouTube wields in shaping consumer choices.
3. Enhance Web Page Performance
When you create compelling videos and incorporate them into your web pages, you're not just adding engaging content; you're also improving your web page's overall performance. Videos on web pages can lead to higher conversion rates and help your web page rank higher in Google. Google values multimedia content, and by including videos, you increase your chances of capturing both user attention and search engine rankings.
4. Videos Rank Well on Google
Videos aren't just confined to YouTube; they can also rank well within Google search results. In fact, videos often face less competition, making them easier to rank in both regular Google searches and the Google video tab. So, when you're creating a fantastic article, consider whether it could benefit from a complementary video. This dual approach can significantly boost your content's visibility and reach.
5. Video Remarketing for Conversions
Once you've created a library of valuable videos, you can leverage them to increase conversions. After users visit your website or fill out an email form, retarget them with your videos across the web. Platforms like Google Display and YouTube retargeting allow you to follow potential customers as they browse the internet, reinforcing your brand and message. This targeted approach can lead to higher conversion rates and more significant returns on your marketing investment.
In conclusion, video marketing and branding in 2023 are set to be transformative. With YouTube's vast user base, the power to influence purchasing decisions, enhanced web page performance, and the ability to rank well on both Google and Google Video, video marketing is more critical than ever. Additionally, video remarketing offers a unique opportunity to re-engage potential customers and drive conversions.
Embracing these video marketing insights can help your brand thrive in a competitive digital landscape. Incorporate video strategically into your marketing strategy, and you'll be well on your way to achieving your marketing and branding goals for the year ahead.